Why me
I'm Swedish, I've lived and worked in Barcelona for over twenty years, and I've spent most of that time on both sides of this bridge.
I ran the Swedish-Spanish Chamber of Commerce in Barcelona from 2014 to 2017, where my job was to make a Spanish organisation work for Nordic companies. Before that, aerospace R&D at Rolls-Royce and twelve years in aviation. Since 2018 I've been building software — most recently as a senior frontend engineer on enterprise projects, and now independently, focused on AI product work.
Which means I can sit in a Swedish board call in the morning and a Spanish supplier meeting in the afternoon, and I know why those two conversations need to be run differently.
Most people who understand Spanish digital compliance can't build. Most people who can build don't understand the Spanish market. That gap is where I work.