Tech Beach Mama.

A platform born from a career decision

-- THE VISION

Tech Beach Mama started after I left my job to go fully independent. The motivation was straightforward: I had spent years building skills in frontend development and product design, and I wanted to help other women — particularly mothers — do the same, without having to start from zero the way I did.

The platform is built around a simple funnel: attract women through Instagram who are curious about tech careers, bring them to the website to offer real value through free and paid resources, and grow a community of women building financial independence through web development, UI/UX design, and project management.

This is a long-term project. Unlike client work, which has a defined end point, Tech Beach Mama is designed to grow over years — new content, new products, and an audience that expands as the brand does. That shaped every technical and design decision from the start.

Clean, modern, and built to convert

-- DESIGN CONCEPT

The design was created in Figma with conversion as a first-class concern alongside aesthetics. The visual language needed to feel warm, aspirational, and credible — communicating that this is a serious resource built by someone who has actually done what she is teaching. Clean layout, intentional typography, and a colour palette that feels modern without being cold. Every section is structured to guide the visitor toward the newsletter signup or a digital product.

Design concept — Figma

Built for performance, flexibility, and long-term growth

-- STACK & ARCHITECTURE

The stack was chosen specifically for what this platform needs to do over the long term: fast performance, easy content updates, and the flexibility to add new product types, pages, and integrations without rebuilding from scratch.

Next.js handles server-side rendering and routing, Tailwind CSS gives full design control without a bloated stylesheet, and Shadcn UI provides accessible, composable components that keep the codebase clean as the project grows. The repository is private — this is a live commercial project, not just a demonstration piece.

From Instagram to email list to digital products

-- THE FUNNEL

The platform is built around a deliberate conversion path. Visitors arrive primarily from Instagram, where the brand publishes content about frontend careers, freelancing, and the lifestyle that goes with them. The website captures that interest with a free resource — an eBook on how to start a frontend career — that feeds into an automated email sequence.

The current product offering includes the free lead magnet eBook and a paid eBook on freelancing. The roadmap includes further digital products, courses, and resources as the audience grows. Every page on the site is designed with this funnel in mind — not as an afterthought, but as the structural logic the entire site is built around.

The live platform — conversion-focused layout, newsletter funnel, and digital products

Real resources for women entering tech

-- CONTENT & PRODUCTS

The content on Tech Beach Mama is drawn directly from my own experience: learning design before code, rebuilding professionally, going independent, and growing income over time. That personal narrative runs through everything — the Instagram content, the eBooks, and the site copy.

Current offerings: a free eBook on starting a frontend career as part of the lead magnet funnel, and a paid eBook on freelancing. The platform is intentionally built to expand — new digital products, resources, and eventually community features are part of the long-term roadmap.

Digital product ecosystem — free and paid resources designed to help women transition into tech and build independent careers

Built to be found and fast to load

-- PERFORMANCE & SEO

Performance and SEO were built in from the start, not added afterwards. Next.js server-side rendering ensures pages are indexable and fast, Tailwind keeps the CSS footprint minimal, and the component architecture avoids the kind of bloat that slows down content-heavy sites over time.

For a platform that depends on organic discovery and social traffic converting into newsletter subscribers, load speed and Core Web Vitals directly affect conversion rates — not just search rankings. That connection between technical quality and business outcome shaped every implementation decision.

Performance · Lighthouse scores

A live platform, a growing audience, and a long-term project

-- THE OUTCOME

Tech Beach Mama is the project I am most personally invested in. It is simultaneously a demonstration of what I can build technically, a real business with real products and a growing audience, and a creative outlet that sits outside client work.

It is also the project that prompted an interviewer to call it a great personal project — which, for something built solo alongside everything else, felt like the right kind of validation.